FIDO DIDO

When I was in college my moms told me she saw a commercial that looked like I had drawn it. It was for 7-UP and it might have been this one:



That there's Fido Dido and when I saw him I knew I knew I wanted to draw him.

Kind of weird how things work out.

And awesome.

One of my first freelance jobs in NYC was at the Ink Tank inbetweening Fido for ABC's Saturday morning cartoon interstitials.

And then a couple years later one of the first spots I worked on at J.J. Sedelmaier Productions was this:


We did a couple more Fido spots after that and Fido creator Susan Rose and I ended up working together alot. We got on kinda famously and I was thrilled when she let me
take over drawing Fido for her studio's annual style guide since she was so busy with other stuff (ie: the early days of Pepper Ann!)

So here are a bunch of style-guide drawings I did before they got hit with the brush marker:








These were always really fun to draw and I loved seeing what kinda cool stuff Fido's graphic designer Flavia Fiorillo would do with them!