COURAGE THE COWARDLY DOG STYLE

I told ya a little about

style guides 

before

but ima explain it

differently this time:

Okay.

Let's say you own a

company that

makes 

Handmade

Artisanal

Taco

Wallets.

You know...

so your taco does't get all smashed

in your back pocket.

Anyway...

let's also say

you want to sell taco wallets with 

Courage The Cowardly Dog 

on them

because

AWESOME.

Well, 

first you're gonna have to pay

Cartoon Network

a licensing fee for permission to use the character

on taco wallets.

Other folks will pay similar fees to put

Courage on

t-shirts

pooper scoopers

and

packages of bacon.

You?

You get the taco wallets.

But if Cartoon Network is gonna let you

put Courage on your stuff

it better look tight like this:

NOT

like

this:

That's why you need a style guide:

Inside is a book and a disc:

The book has boat loads of info on

the design of Courage's world:

There's plenty of art:

Pretty backgrounds:

3-D character turnarounds:

Color palettes:

Patterns:

And product ideas:

The disc is stacked high with

 approved digital artwork

that you can use right out of the box

or as reference for your own 

artists to draw from.

 I love style guides.

They're great windows into the design sensibilities
of other people and productions.