but ima explain it
differently this time:
Okay.
Let's say you own a
company that
makes
Handmade
Artisanal
Taco
Wallets.
You know...
so your taco does't get all smashed
in your back pocket.
Anyway...
let's also say
you want to sell taco wallets with
Courage The Cowardly Dog
on them
because
AWESOME.
Well,
first you're gonna have to pay
Cartoon Network
a licensing fee for permission to use the character
on taco wallets.
Other folks will pay similar fees to put
Courage on
t-shirts
pooper scoopers
and
packages of bacon.
You?
You get the taco wallets.
But if Cartoon Network is gonna let you
put Courage on your stuff
it better look tight like this:
NOT
like
this:
That's why you need a style guide:
Inside is a book and a disc:
The book has boat loads of info on
the design of Courage's world:
There's plenty of art:
Pretty backgrounds:
3-D character turnarounds:
Color palettes:
Patterns:
And product ideas:
The disc is stacked high with
approved digital artwork
that you can use right out of the box
or as reference for your own
artists to draw from.
I love style guides.
They're great windows into the design sensibilities
of other people and productions.
of other people and productions.