Thursday, January 30, 2014

COURAGE THE COWARDLY DOG STYLE


but ima explain it
differently this time:

Okay.

Let's say you own a
company that
makes 
Handmade
Artisanal
Taco
Wallets.

You know...
so your taco does't get all smashed
in your back pocket.


Anyway...
let's also say
you want to sell taco wallets with 
Courage The Cowardly Dog 
on them
because
AWESOME.


Well, 
first you're gonna have to pay
Cartoon Network
a licensing fee for permission to use the character
on taco wallets.
Other folks will pay similar fees to put
Courage on
t-shirts
pooper scoopers
and
packages of bacon.

You?
You get the taco wallets.

But if Cartoon Network is gonna let you
put Courage on your stuff
it better look tight like this:


NOT
like
this:


That's why you need a style guide:


Inside is a book and a disc:


The book has boat loads of info on
the design of Courage's world:


There's plenty of art:


Pretty backgrounds:


3-D character turnarounds:


Color palettes:


Patterns:


And product ideas:



The disc is stacked high with
 approved digital artwork
that you can use right out of the box
or as reference for your own 
artists to draw from.
















 I love style guides.
They're great windows into the design sensibilities
of other people and productions.



























5 comments:

DCFDTL Sooper Fan said...

Aw man! I would eat broccoli with every meal for a MONTH for a Kids Next Door book like this! (Or pay a lot of monies, but I think eating tons of broccoli is better payment, right? o_O) Did it ever get one by the way, now that I've vowed myself to a veggie filled fate? XD

pinkandorangesunset said...

XDD Yes, I agree with DCFCTL Sooper Fan. Did Kids next door ever get their own book like this? :3

Слэм Тасманиан said...

O, Courage was my favorite cartoon in my childhood!

P.S. How many episodes in three season of "Fish Hooks"? 28? I think that 28 episodes, because I see each episode (I hope). Hm, why Disney Channel USA pull new episodes?
Thanks!

Sims Amvs said...
This comment has been removed by the author.
Sims Amvs said...

Where would I get the courage the cowardly dog style guide? (Google led me here after I searched for the art style)