Monday, March 11, 2013

FISH HOOKS MUSIC VIDEO

I KNOW WHAT YOU DID LAST SUMMER!
But do you know what I did?

I made a music video for
FISH HOOKS!

When the Disney 
powers-that-be 
asked us to create
a minute long 
fun
catchy
song,
the FISH HOOKS team
sat down and 
brainstormed ideas.

We REALLY liked the concept of writing a song 
based solely on dialogue from the show
so we pulled bits and pieces that exemplified
each of our fishy characters.
After compiling TONS of audio clips,
we gave them to
composer
ANDY STURMER
and told him the 
theme would be 
HEY HEY WHAT WHAT
(since HEY and WHAT seem to recur often in the show)

And yup...
he came up with a
fun
catchy
minute long
song!

Next,
editors
Ted Supa
and Carmen Woods
and post productions supervisor 
Ryan Burkhard
started pulling fun clips we might use.
Especially dancing clips.

Armed with all that,
Ted and I sat down and cobbled together a rough cut.
Sometimes we needed new animation
or lip sync to be tweaked,
so we called in technical director
Darren Clark.
And
eventually
this was born:
Sooper fun, right?

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